Senorita’s is a 25 year old reputed brand of Guaranteed Gold plated jewellery. Senorita’s gold plated jewellery is sold through exclusive stores in more than 50 retail locations in Maharashtra and Delhi. Senorita’s is a well known and respected brand in the imitation jewellery sector for excellent workmanship and extra long life.
Investment: 5- 8 Lacs
Space Req: 100 sq ft onwards
Payback Period: 12-18 months
Senorita in Spanish means a beautiful lady. The key product theme therefore is to provide jewelry and accessories to a beautiful lady.
In fact the whole concept of Senorita’s is to provide a one stop shop for all beauty needs of a woman, from jewelry to cosmetics and accessories.
Over the years though Senorita’s has carved out a niche for itself in fine Gold plated jewelry and boasts of a replacement guarantee on the gold plating of its products.In the recent years with the advent of western clothing and jewelry Senorita’s has developed a multifaceted range of stone, multi-tone, natural and semi cultured pearl and bright Rhodium jewelry that’s the choice of the urban lady.But the strong hold of ethnic, gold like patterns and finishing has not taken a back seat as nearly 65% of the total sale of senorita’s still comes from Bangles, Mangalsutras and Chains.
It is a dream of all of us at senorita’s to open an outlet at every urban and semi-urban destination in India and Internationally.
To be the preferred choice of Jewellery Brand that shares its revenue model with its business partners and customers, nationally as well as globally.
To provide guaranteed quality jewellery at reasonable prices to our discerning customers.
The Retail Journey:
Senorita’s started retail business with just one shop in 1994 at Thane – Mumbai and has since grown to over 60 stores with pan-India operations. SJPL follows the Hub & Spoke Model (Own Centres & Franchisee Centres) that extends technology E3driven support and ensures profitability to its business partners. SJPL is now poised for a national and international presence.
Senorita’s pioneered the shift from mere price sensitive products to offering guaranteed quality, coupled with affordable products, using modern technology & techniques in the Gram Gold & Gold Forming based Imitation Gold Jewellery. Senorita’s brand today is synonymous with exclusive guaranteed jewellery.