INDIANNAA is a disruptive new idea of what a fashion brand in the future can be. Born from the need to empower both the artisan and the consumer INDIANNAA uses the full scope of modern technology and the social web by creating a new supply chain that they call the Prosperity Chain. INDIANNAA offers the sophisticated conscious consumer a very distinct product line based on the principals of provenance, heritage and artisanship; and not only enhances the online experience by linking end buyers with artisan producers, but will also draw upon the most compelling aspects of social media to construct a community around its core brand values: authenticity, transparency, uniqueness, social & environmental responsibility.
The collection will expand to include other authentic fabric sources and artisan groups. From real indigo plant-dyed denim to cashmere wool to raw banarasi silk to yak wool , the collection will grow to give the discerning modern consumer an authentic and exquisite wardrobe that tells a story. All of course sourced from artisan communities with full traceability and transparency.
Seed Stage : Rs. 30 lacs
Projection Stage : Rs. 20 lacs
Execution Stage : Rs. 27 lacs
Meri Padhai .com is a online Portal to bridge the gap between student /parents of students to search for right home tutor/coaching institute or competitive Institute.
Coaching Industry in India is worth more than 100000 Crore. The amount of advertising spend by this industry is close to 25000 crore.
The Vision of Meri Padhai is to Bring the tutors, Institutes, Competitive exam institutes in direct contact with the students. The aim is to provide student with the best tutors /Coaching institutes vice versa.
In today’s world the users (Students/Parents/tutors) are mostly connected to the different forms of Advertisement as mentioned earlier in this presentation. So, it is highly expected that the portal “Meri Padhai” will get highly popular with optimal use of all the Mediums.
It is to be understood that marketing for “ Meri Padhai” is not aimed at bringing revenues but to build the brand. Once the brand is established, the services are so essential that it will automatically lead to revenue generation. Our Motto through Marketing is to make as many people aware of our services as possible.
It is a product build in such a way that it will automatically churn out revenue.
Meri Padhai has 3 kinds of educational platforms
1) Home tuition/Home tutor
2) Local coaching Institute
3) Competitive Exams
|Till March 16||3.5 cr|
|Apr 16 – March 17||6 cr|
|April 17- March 18||7 cr|
|March 18- April 19||9 cr|